FREQUENTLY ASKED QUESTIONS
Yes, definitely, but that's not what I recommend. I recommend a complete visual identity because it's what will truly help you profit, grow, and stand out from your competitors.
Depending on your goal, if your goal is just short-term profit and there are no competitors or for simple things like vegetables and fruits, then you only need a logo. Sometimes you don’t need it, but use a free logo from the Internet.
However, if you want to seize a share of the market and become established in the customer’s mind and affect him emotionally, then the logo alone is not enough, but you need a visual identity.
● Creative Brief Explore the Project
● Mood board defines the visual path of the project
● Sketch is a preliminary drawing of the logo.
● Logo: Logo construction, colors and fonts
● Building identity Identity rules of colors, fonts and layout..
● Applications to complete prints and social media images completely
● Delivery: Preparing all files in all formats.
Every project has its own needs and therefore there is nothing uniform for all projects but the basics that any visual identity includes are:
● Logo
● Colors
● Fonts
● Templates to use
● Guidelines
Then every project is different from the other.
The logo is a very small part of the visual identity and occupies an area not exceeding 3 cm. As for the visual identity, it is all the colors, shapes, and impressions that you leave, whether through the colors of your publications, the colors of your website, or even your texts and speech.